The global consumer goods industry has witnessed an immense growth due to the higher disposable income and increasing standard of living of the growing population. The demand and supply of the consumer goods has never allowed the industry to slow down.
In the past couple of years, the Indian consumer industry has witnessed a considerable change. There is a sea change in the consumer behaviour pattern because of the changing lifestyle, greater affordability and a surge in advertising. Apart from steady income gains, consumer financing and hire-purchase schemes have become a major driver in the consumer durables industry.
There are various job opportunities in research, sales, marketing and advertising related roles and it would require a good on-the-job learning of the candidates.
